Our purpose to significantly improve children’s eyesight, their confidence and freedom by providing exceptional fitting quality eyewear
Together helping children gain maximum benefit from their glasses during learning and play
We are focused on delivering exceptional value and quality childrens eyewear with award winning UK design, superior materials and your assurance in our aftercare
Understanding childrens visual needs with experience and passion
Splash colour with SEEcreatures®
Custom assembled, award winning children’s eyewear
Bringing colour, expression and joy to early years eyewear
Super cool frame colours, beautiful side colours and 6 trendy bendy part colours
2024 Optician Awards winner, SEEcreatures
Our vision to lead the optical market in selected countries, creating a centre of excellence in providing the best fitting and value children’s eyewear
Perfectly designed for comfort and style, helping children enjoy the world around them
Bespoke build frames and special fitting aids are all undertaken by our service centre and the 2021 Optician Awards Technology Supplier of the Year, Spec-Care Ltd. Utilising industry leading experience
Business collaboration with heart, driven by making individual lives better
iPlay – Robust eyewear designed for play
Super comfort designs from baby to teens
Check the eyewear technical tab for size guidance
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Adjustable nose bridge and sides
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Tough and durable super polymide material with easy repair and parts service – keeping your eyewear looking and fitting great
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Bespoke build includes customised colour combinations and adjustments
NEW for 2025 iPlay ViBES for big kids to teens
iPlay ViBES
Fun and Stylish
Bigger sizes in grown up colours
NEW for 2025 ViBES sides enhanced with 70 – 100mm adjustment
NEW for 2025 ViBES bridge design with individual pad height adjustment
iPlay ViBES Mix ‘N’ Match
Be individual, express your ViBE
Customise your frame and sides colour
Environment
Efficiency from product development to supply chain
UK Design
designed with knowledge, delivered with passion
Sizes
from baby to teens. Look out for our size assist feature
Safe
specially selected safe materials, fit for purpose
Warranty
relax, we have the rough and tumbles covered
Lightweight
our frames are super light for all day comfort